2011 Health fashion sports shoes
Nike - Brand ValueWhy is this logo for Nike's corporate culture so important? Reason is that it's ancient wisdom and the United States, "Just Do it" are inseparable. Nike air jordans does not sell shoes, it sold a way of life, which is key to its success. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. Nike uses a motivational type of language to inspire consumers. No matter who you are, your hair or skin color is what you suffered physical or social life, what limitations, Nike convince consumers that you can do this. It tells people to pick ourselves up, seize the steering wheel of life and action. In the "Just Do it" behind an ad is a very American-style ideology; However, with the progress of globalization, nike air max the original ideology of what the United States, become a common desire around the world, eager to there is a level playing field, allowing people not only in sports but in every aspect of life, both short and long of a dispute. This can be traced back to the early American pioneer spirit, and their desire for success. Nike is undoubtedly the great American dream of global marketing and to promote their work ethic; Nike tells its customers, if you are determined to struggle hard, you will excel, to conquer all. Borrowed by such methods, namely the use of people eager for success, Nike has created its own kind of personality and attitude. Through clever use of a very simple ad Miaoju, it succeeded in an attitude to life into the commodities they sell.
"Nike" brand nike sb has much to tap the marketing inspiration. "Nike" marketing secrets in a very good aspect is that the marketing communication (Nike's Marketing Communication). In 1994, the "Nike" in advertising investment of 2.8 billion U.S. dollars, P & G's advertising costs l / 9 or so, but very attractive Nike creative marketing communications for the "Nike" won the Consumer so that the "Nike" has become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combined with first-hand information in English, the following detailed analysis of the success of Nike marketing communication: how to expand the shoe market for athletes, the mass market consumers; to a "deviant" to strengthen communication and advertising; how to borrow to build brand idolatry loyalty; how to use animation, computer games close to young children consumers; how deep psychological self-awareness and value for the female consumers.
Nike's "consumption myth" - of many consumers around the world are due to wear nike free Nike and feel very honor. Hong Kong, "Kong Economic Journal Monthly," April 1991 period have been reported: some of the shoe store owner in New York City, the authorities have to apply for approval to use firearms in self-defense to protect personal and property safety. Article commented that in recent years, Nike saddle for admiration, and many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection"
Nike also has a "growing myth": In the sixties, the company was founded, small and may collapse at any time. The company's two founders Bu Woman and Knight have several roles, and companies do not own the office building and complete operators. Nike's 1985 profit of $ 13,000,000 worldwide, the company's global sales in 1994 amounted to as much as 4.8 billion U.S. dollars; its market share champion, is ranked third in the Adidas more than twice as 24%. Nike did not slow down the pace of growth. 95 compared with 94 years, global sales increased by 38%, 55% pre-tax profit growth, fast nike shox shares rose $ 43 per share two years ago, soared to $ 103 per share 95 years. Wall Street investors and analysts, many of whom had previously been in the 80's are not optimistic about Nike: "Nike is not much basis for the development and prospects." Now mockery: "God likes to create the myth, so he chose to surprise us Nike. "
Mbt M Walk with youSwiss MBT shoes to bring life to your life science MBT shoes are now sold in over 20 countries, annual sales volume of this revolution is about 100 million pairs. mbt m walk shoes believe that human fitness and health largely affected by the walk way, this view has been confirmed by a number of scientific research. Therefore, , MBT attempt to spread ideas and concepts, wake up and strengthen the people's right foot consistent with physiological knowledge, and to direct, simple approach that will meet the physiological benefits of the right foot to bring you. mbt chapa by Swiss engineer Karl Muller invention, during a visit to Korea, he found walking barefoot in the paddy fields alleviated his back pain. Return to Switzerland, Karl Muller set out to develop a barefoot technology, the ground must be hard to walk in the city people to create a similar Korean paddy fields or the East African savannah state of soft ground is not flat, after years of painstaking research and development, MBT shoes finally enter the market in 1996. MBT shoes, want to help people around the world have a more healthy, active and happy life. MBT shoes black with want to help people around the world have a more healthy, active and happy life. MBT believe that human fitness and health largely affected by the walk way, this view has been confirmed by a number of scientific research. Therefore, MBT shoes, mbt lami attempt to spread ideas and concepts, wake up and strengthen the people's right foot consistent with physiological knowledge, and to direct, simple approach that will meet the physiological benefits of the right foot to bring you. Your daily life bit by bit, we are always concerned about MBT shoes
The birth of Louis Vuitton × Sofia Coppola series
Back in 2009 when we saw Sofia Coppola for Louis Vuitton as one of the few design products. She spent almost a year's time, it designed the Louis Vuitton × Sofia Coppola series of shoes and handbags. This series of practical cooperation in style with luxury materials, will be Louis Vuitton luxury low-key together with their elegant simplicity.
Sofia - Coppola said she was in a factory visit to LV, Asnieres, France orders a lie down after the decision to the Department of cooperation with the LV. "At first I just want to give yourself a handbag made, and then we talked about designing new products." She disclosure, "I and my friends often are looking for a good-looking and practical handbag, not too big not too heavy, just a good fit in everything. "She also said that even in fashion like the classic," I think the classic leather bag from louis vuitton uk series can be ordered a day out of the street handbags, rather than the pursuit of a fashionable brand LV . "
And LV, she even spent a year designers is to create the best design, "We considered many designs, it is interesting, I always want to add some on those programs to create a new design new models. "
Hard work pays off eventually, they design a 4 SC handbags: a building with a dark gray suede, dark blue and purple calf with two built, and with LV Logo with a canvas to create. Sofia - Coppola also designed with four slim-type mobile LV classic button-grip bag, the other, she said the design Shihai think "fashion Heroine" Lauren Hutton, so he designed a volume of more hand holding a large canvas louis vuiton bags.
Sorce from: www.louisvuittonoutletinc.com
MBT suitable for modern fashion
Are you still headache that can not find a pair of shoes is healthy and generous suitable for outdoor sports shoes? Are you still worry about the same value for the money spent has not been really ideal pair of shoes?
Take it easy, MBT is your outdoor new choice. Comfort, health, utility is the MBT shoes three elements, if you want a comfortable pair sports shoes, MBT shoes might your best select.
Because MBT shoes conform to the speed of fitness of fast-paced economy in which people's longing for leisure, it will become a popular topic, people's values and aesthetics but also with the social economy, showing a rapid change and increasingly personalized, variety of features, comfort, fashion, health, personality become the focus of attention and new favorites.
We all know that is the modern leisure pursuit of a state of survival, a way of life, is the modern culture in modern life, a special performance. Leisure in contemporary life, often become a fashion symbol, covering all aspects of life such as walking, sports and fitness, travel, shopping and so on. Please yourself and enjoy the colorful life and the pursuit of leisure has become a modern life, not to the less quality of life indicators. This point is precisely the idea, and mbt shoes fitness load.
MBT shoes fitness concept, content and functionality will be with this new vision and way of life are closely related. People with MBT shoes, fitness modeling, brand and content to the modified dress themselves, show themselves, derive a kind of aesthetic pleasure and the symbolic spirit of the meet. From the use of point of view, aerobic shoes should be both practical and aesthetic two basic functions, the lack of which would seriously affect the use of MBT shoes, fitness, fitness shoes, MBT utility function is the premise of the existence, aesthetic, symbolic function is MBT Fitness Shoes important extensions. Generally speaking, if the flat to the beach or visit historical sites, you can choose to wear mbt m walk; If you go to mountains, to hiking, rock climbing or outdoor adventure-based, best selection of larger shoes, strong grip, slip-resistant grinding of the MBT shoes.
Source from: www.mbtshoesu.com
Hermes - Brand Profile
Mentioned birkin bag, the brain immediately appear hermes birkin, people living in the fashion industry, no not owned it. Hermes see the queen of fashion.
Hermès is French, the correct pronunciation: Air-mez, the first letter H is silent.
Hermes years ago to manufacture high horse with a well-known in Paris, France, and after the launch of luggage, clothing, scarves, perfumes, enamel jewelry and household goods, make the brand more fully diversified.
All of the products to the essence and beauty, impeccable, is the consistent aim of Hermes. Hermes currently has 14 products, including leather goods, bags, scarves, men and women clothing line, perfume, watches, most products are hand crafted, no wonder a person thinking of hermes birkin bag products for deep, high grade, rich in content, exquisite works of art. The Hermes boutique, through its spread to more than 20 countries and regions, more than 200 stores and into the fast pace of modern life, let the world return to the embrace of traditional elegance.
After 160 years of trials and vicissitudes of life, Hermes family, the joint efforts of several generations of students to the brand name far and wide. Early in the 20th century, when the dawn, Hermes French luxury goods had become typical. 20th century, 20's, founder's grandson Emile Di Aili Hermes Hermes brand has commented: "movements and elegant leather products makes the most of the tradition."
Hermes - Brand Profile
Hermes Country: France
Create Year: 1837
Created By: Thierry Hermès
Headquarters: 24 rue du Faubourg Saint-Honoré, Paris, France
Women designers: the late 90's women's design director Martin Margiela Hermes, 2004 by Jean-Paul Gaultier has a successor
Men's Designer: Veronique Nichanian
Source from: www.hermesbirkinbagus.com
Burberry benefit from the market surge 14% on quarter
London time on January 18 afternoon, the British luxury brand burberry outlet eagerly quarterly report, the global on-quarter growth of 14% year on year, of which the Chinese retail market has become the Burberry one of the engine of business growth, sales growth of more than three.
Burberry reported a performance, the stock immediately rose about 4%, FTSE100 today among the best in the London Stock Exchange. The company believes that consumers have not only returned to the luxury market, but also demonstrated the importance of emerging markets such as China. The Burberry recently in China also increased efforts to control the shop, just opened its Beijing store.
Burberry basic information
Burberry sale is a very traditional style of the British luxury brand, and its multi-level product line to meet the needs of different age and gender of consumers, the adoption of retail, wholesale and licensing, etc. make it known worldwide reputation.
Burberry was founded in 1856, the British Royal Royal supplies. Over the past few decades, Burberry mainly in the production of raincoats, umbrellas and scarves with the main emphasis now Burberry design of traditional British elegance, to win the hearts and minds of countless people, as an eternal brand!
Founder: Thomas Burberry
Designer: Christopher Bailey
Brand products: clothing, shoes, purses, handbags, watches, burberry scarf and neckties and perfumes
Brand Line:
Burberrys: Apparel
prorsumhorse: jewelry and other
Design style: noble, elegant, practical and classic
Source from: www.burberryoutletsaleok.com
Nike released Nike 6.0 Dunk Low "Red Tartan" New shoes
Well-known sports brand Nike released the new shoes nike 6.0 Dunk Low "Red Tartan", different from the past Nike6.0 series version of this offering not only the choice of materials in unique color, the effect of the entire shoe also looks quite nice.
Nike6.0 has always maintained a tradition of women's shoes to design better, the release of the Nike 6.0 Dunk Low "Red Tartan" is no exception, continue to follow this strange tradition. Shoes give a first glance very texture of the feeling, leather material on the selected villi, the use of a plus with thick padded tongue and insole makes comfort greatly increased, and as the name "Red Tartan", shoes also used the root of a red interior design Check. This double Nike6.0 both in the details of the processing and use of materials on both the laudable degree of comfort, and hope men nike shoes can go hand in hand, to break this strange tradition continues.
Source from: www.nikesok.com